In the fast-paced and ever-evolving world of technology, Audrey Ritcher stands as an inspiration of leadership. With a career at Xerox, and now Powerland, a Xerox Business Solutions Company, spanning 15 years, Audrey has not only navigated the dynamic landscape of the tech sector but has also emerged as a driving force behind the success of her teams. Currently serving as the Director Sales, East at Powerland, Audrey oversees a team of 12 people, and territories including Ontario, Quebec, and the Maritimes. She emphasizes values such as persistence, kindness, and collaboration within her team. Audrey’s leadership style centers on fostering a positive and creative environment, enabling her team to overcome challenges collectively.
For those embarking on a career in the tech industry, Audrey offers valuable advice. She emphasizes maintaining a positive outlook, focusing on solutions, and approaching challenges strategically. Developing a creative mindset, eliminating silos for a customer-centric focus, and demonstrating care for team members are crucial components of success. Audrey encourages aspiring professionals to be bold in the face of adversity and to stay true to themselves, and remember that they have the ability to overcome challenges.
“As someone who has often found herself as the sole woman in the room, I maintained focus and a clear career objective. Originating from my determination to achieve success, I participated in the early Xerox Sales Classes during my business school years. It was there that I learned the problem-solving approach of the sector, and it sparked a profound interest. Delivering modern solutions to age-old problems, efficiently achieving more, has since given me great pride. One of the most valuable pieces of advice I’ve received is to remain humble, treating professional growth like a team sport, consistently striving to improve and learn. Challenge the status quo, trust your instincts, and have confidence in pursuing your dreams.” – Audrey Ritcher
Audrey Ritcher’s journey is a testament to the power of determination, resilience, and continuous learning in the technology sector. As she continues to lead her team at Powerland, Audrey’s story serves as an inspiration for aspiring professionals, emphasizing the importance of positivity, creativity, and mentorship in the pursuit of success in the dynamic world of technology.
